Platform StrategyDesign SystemsUX Leadership
From fragmented products to a scalable platform
Creating the design system, product architecture, and UX strategy to
bring six enterprise products into one connected Propio ecosystem.
- Role
- Lead product designer
- Scope
- Platform strategy, design systems, product architecture
- Products
- Propio One, Translation, Interpreter, Scheduling, Analytics, Echo
- Company
- Propio
The Challenge
Propio’s products had grown independently over time. Each product
had its own UI patterns, components, navigation, and approach to
users and access. Similar experiences were designed and built
differently across products, and sometimes within the same product.
As major redesigns began, the work revealed a bigger platform
problem: improving individual products would not be enough. Propio
needed a shared foundation that could make each product feel
connected without forcing every workflow into the same mold.
Scaling the System
The first design system solved the immediate web product need, but
I knew it would eventually need to support a broader ecosystem.
Tokens were embedded inside the web library, which worked until the
system needed to expand into mobile.
As the design team grew, we separated primitive and semantic tokens
into a shared foundation, moved assets into their own library, and
allowed web and mobile libraries to use the same underlying design
language.
Proof Through Products
Translation Portal and Interpreter Portal became the clearest proof
points for the platform direction. Each product served a different
workflow, but the redesigns showed they could share navigation,
components, interaction patterns, and visual language without losing
what made each product specific.
Beyond Consistency
Making products look consistent was not enough. A unified platform
needed a shared way to think about organizations, users, product
access, roles, and permissions. Without that model, each product
would continue to define users differently.
Organization
User
Product access
Product role
Permissions
Product access
Translation
- Role
- Manager
- Can do
- Create orders, edit orders, assign linguists
Product access
Analytics
- Role
- Viewer
- Can do
- View dashboards, view reports, export reports
The Path Forward
Bringing six applications into one ecosystem at once was not
realistic. I created a two-phase strategy that let teams keep
shipping while moving toward the same platform direction.
Leadership Outcome
I started this transformation as Propio’s first product designer.
Today, the platform direction is scaling through the design team. I
lead two product designers who are redesigning WFOS and the mobile
Interpreter app while extending the web and mobile design libraries.
I continue to supervise the work, helping ensure each experience
reuses shared patterns, stays aligned to the broader UX vision, and
still makes room for the nuances of each product’s users, workflows,
and goals.
Where We Are Today
2
Major product redesigns in implementation.
6
Products aligned to one platform direction.
2 designers
Helping scale the system and product vision.
Reflection
What started as a design system initiative became a broader
transformation of how Propio approaches its product ecosystem. I did
not set out to make six products simply look more consistent. I
created the foundation for them to eventually work as one platform.
That shared foundation reduced duplicated design decisions across
product teams and helped accelerate redesign work across web and
mobile.
Interested in this project?
I’m happy to walk through the strategy, system architecture, and product decisions behind the work.
Contact me